Promoting your #ProtestPP event
Getting the word out is one of the most important steps you’ll take, and the best way to ensure a great crowd. Use the tools below to let the world know about your event.
Note: When using any of the sample materials below, be sure to fill in your specific details in all the bracketed sections, and delete any bracketed text that is not applicable to your event.
- Promoting Your event in Church Bulletins
- Promoting your event on Facebook
- Promoting your event Via Email
- Promoting your event with a Customizable Flyer
Promoting Your event in Church Bulletins
Send out a bulletin announcement to all the local churches in your area. It’s a fantastic way to get free publicity! You can also send it to diocesan Respect Life or Life and Family coordinators to send to their local contacts. Here is a sample bulletin announcement you can modify for your event.
Be sure to replace ALL the bracketed text with the correct details for your event! In the space for “Type of event”, fill in the kind of event you’re having, whether it’s a prayer vigil, protest, Jericho March, rally or some other type of event. And don’t be afraid to include your contact information! It’s very unlikely that you’ll be overwhelmed with requests for information, and the people who do get information from you will be very glad they could get a hold of you easily.
Announcements are often required to be handed in the Monday before the Sunday you want them in the bulletin but we’ve found that in some churches it can be as far out as two Fridays (ten days) before the Sunday, so to get your announcement in the bulletin on Sunday, April 16, you’ll want to submit it by Friday, April 7, and to get it in the bulletin on Sunday, April 23 (the Sunday before the event), you’ll want to submit it by Friday, April 14.
When you send in your announcement, ask them to run it each Sunday leading up to your event, and follow up with an email or phone call in the subsequent weeks so it doesn’t slip through the cracks.
Promoting Your event on Facebook
Facebook has become a powerful tool for promoting pro-life events like your #ProtestPP event. For some local leaders, it has become the primary way to build enthusiasm and boost attendance. Below, you’ll find instructions for creating a Facebook event you can share, promoting your event with frequent status updates, and even advertising your event on Facebook.
Create a Facebook Event
A “Facebook Event” is a special page you can create for sharing the details of your event. If you’re not familiar with how to do this, read through the “Creating and Editing Events” page on Facebook. Note: When you create your Facebook event, be sure to make it a Public event.
To help “brand” your event, use this cover photo for your event page. For your event description, use the following text, which you may modify as needed:
On [YOUR EVENT DATE], pro-lifers across the country will hold the second annual National Day of Prayer and Protest against Planned Parenthood at hundreds of Planned Parenthood facilities from coast to coast, calling for an immediate end to the organization’s federal funding.
Planned Parenthood is the nation’s largest abortion chain and receives over $500 million from taxpayers every year. But pro-life leaders in Washington are now moving to end that government subsidy.
Come out on [YOUR EVENT DATE] raise your voice with tens of thousands of pro-lifers across the country demanding that our government defund Planned Parenthood!
Here in [YOUR CITY] we will be holding a [EVENT TYPE] at [LOCATION] at [TIME].
Once you’ve set up a Facebook event for your event, invite all your friends to attend and spread the word, even if they don’t live nearby. Someone in your town may learn about the event through a mutual Facebook friend.
But don’t just stop with one mention of the event. It’s easy to miss things on Facebook, so make a point of inviting your friends more than once before your event. And share the event page regularly on your wall—every day is not too often.
Once you’ve created your Facebook Event, send a link to the national team so we can add it to the listing for your site. That way, new people can RSVP and then share the event with their friends, too.
Post frequently about defunding PP and the #ProtestPP effort
As we get closer to the event day, don’t just share your event, but share other content supportive of the defunding effort on both your personal Facebook page and your event page.
Items worth posting could include articles about the defunding effort or the #ProtestPP effort, articles exposing Planned Parenthood’s various forms of bad acting, videos on those same topics, and memes like the one at the right that expose Planned Parenthood and call for defunding.
If your event is being hosted by an organization that has a Facebook page, post on that page, too.
In short, try to post at least one item relevant to the event every day on all the Facebook pages you have access to. And always include a link to either your Facebook event, or the locations page at ProtestPP.com (http://protestpp.com/locations/).
Advertise your event on Facebook
One final way to promote your event on Facebook is through paid advertising, with a picture and ad copy that will draw people to your event. The more money you put behind your ad, the more people Facebook will show it to.
A budget of even $10 or $20 can give your event a lot more reach and get people excited to attend your event.
To create a Facebook ad, simply find the “Create” section at the bottom of your left sidebar on your Facebook page, and select “Ad”. You’ll then choose the “Engagement” objective and then “Event Responses”. Choose your event page as the event you’d like to advertise, and you’re off.
Next, choose your audience (include people who are interested in other pro-life groups), the picture for your ad, and how much money you would like to spend, and how long you would like the ad to run. We would recommend running an ad a week prior to the event and end it the day before the event. Here are two images you can use for your ad, or feel free to find your own:
Though Facebook’s ad creation tool is pretty easy to use, you can get step-by-step instructions on how to design and place an ad right here. And if you need further assistance, including photos you can use, contact the national team via email.
Promoting Your event Via Email
The national team has provided a sample email invitation so you can let your local contacts know about your event. Whether you use this sample as is, modify it or write your own, follow these guidelines:
1. Write as if you’re addressing a single person. People are more likely to respond to an individual plea (“Dear Friend”) than one addressed to a whole group (“Dear Friends”). You can also use a service like Mail Chimp that will allow you to personalize your emails with your contacts’ name, which gets much better results than an obvious group email.
2. Avoid using the word “we” to refer to a group that the recipient is not a part of, since that can be subtly alienating. Using “we” to mean “you and I” will help your recipients feel included.
3. Keep paragraphs short—a maximum of 4 lines of normal length.
4. Be sure to replace all bracketed text with the correct details for your event.
5. If possible, send a test message to a friend or team member to proof read before sending to all your contacts.
6. Send at minimum an email alert one week from your event date and a reminder message the day before the event.
Promoting Your event with a Customizable Flyer
Another great way to get the word out is by passing out or leaving flyers at your local churches, schools, or anywhere else you think pro-life people who will want to attend your event might be.
The national team has prepared two customizable flyers, one for April 28 and one for April 29 that you can use for this. To use, simply right click and choose “Save Link As” on the link for the April 28 flyer or the April 29 flyer to download the file to your computer.
NOTE: Do not fill out the flyer in your web browser or your changes will not be saved! You must download and open with Adobe Reader for the changes to be saved and printed.
Once you’ve downloaded the correct flyer, fill in the customizable boxes with the details for your event. Then save the flyer with a new file name so it will keep your changes, print and distribute! The flyer is full color, but it is designed to print well in black and white, too.
If you have any trouble with the flyer, please contact the national team via email for assistance.